Laurie Falk - Director of Sales

Laurie was born and raised on a beef cattle farm in Madison County, Virginia, learning the importance of a strong work ethic growing up. She earned a Bachelor’s degree in Business Management from Virginia Tech, and went on to embark on an entire career in customer service, which parlayed into real estate.

After purchasing her second home in 2016 (she bought her first house in Glen Allen at age 25), Laurie decided to pursue her passion for the business, transitioning real estate from being her side passion to her full-time profession. Laurie has not regretted a minute – she loves helping people reach their real estate goals! Joining the Hogan Group, she specializes in residential sales in Virginia in all price ranges, and is committed to being her absolute best at providing top-notch client service.

Laurie goes above and beyond, putting the time and effort in to satisfy the needs of her buyers and sellers. She sees herself in their shoes, relates well to all types of people, and doesn’t quit until the job is done. Laurie proved this in the world of big box retail management and in the utility industry, where she did everything from interacting with executives, to wearing a hard hat and steel toe boots in muddy fields to help fix problems.

Laurie, her husband, and their two daughters reside in Madison County with the family dog. In her free time, she likes baking (especially complicated layer cakes), and pretending she’s a DIY master on home improvement projects.


Bryan Board - REALTOR®
Licensing: 0225267216
 
 

Hello! I'm Bryan, your dedicated real estate agent based in Charlottesville, VA. Born in Manila, Philippines, and raised in Colorado Springs, Colorado, my journey has been as diverse as the clients I serve. I bring a unique perspective to real estate, grounded in my educational background with a degree in Computer Science from the University of Colorado, Boulder.



My professional journey began in the hotel industry, where I honed my customer service skills to an exceptional level, working in environments that demanded the highest standards. Transitioning through various sales roles, I've always placed a premium on customer satisfaction and attention to detail. These experiences have been invaluable in my transition to real estate, a field I've embraced wholeheartedly for the past six months.



My Approach to Real Estate

What sets me apart in the real estate world is my fundamental skill in customer service, shaped by over a decade of experience. My time in the triple diamond hotel industry instilled in me a deep respect for professionalism, timeliness, and an unwavering commitment to excellence. In sales, I learned to step out of my comfort zone, building strong relationships through hard work and meticulous attention to detail. These qualities are the cornerstone of my approach as a real estate agent.



As a full-time agent, I offer my clients an invaluable asset – time. Whether it’s day or night, I'm readily available to support my clients through one of the most significant decisions of their lives, without any pressure. I specialize in commercial and residential properties, investments, and assisting first-time home buyers.



Philosophy and Personal Message

My philosophy in real estate is simple yet profound: putting my clients' needs first. My goal is to shift the paradigm of real estate, demonstrating that agents can be both trustworthy and reliable. I believe in building relationships based on trust and transparency, guiding my clients with integrity every step of the way.


Cathy Wiggin - REALTOR®
Licensing: 225269666
cathyw.hogangrp.com

Clayton Butler - REALTOR®
Licensing: 0225268277
clayton.hogangrp.com

As a Realtor, I work tirelessly to help you achieve your buying and selling goals. I enjoy hearing about your wants and needs and putting my tools, network, and knowledge to work for you.



Prior to becoming a Real Estate Agent, I opened several small successful businesses. My entrepreneurial background provides unique insight into contract negotiation, coordinating processes, and open efficient communication.



My educational background is in Business Management & Society with a Bachelor's Degree from The University of North Carolina, Chapel Hill. I am a licensed Real Estate Agent in the state of Virginia.


Danielle Krumholz - REALTOR®
Licensing: 0225261671
danielle.hogangrp.com

Danny Hugus - REALTOR®
Licensing: 0225268047
danny.hogangrp.com

Danny, a Charlottesville native and Virginia Commonwealth University graduate, has a lifelong connection to Central Virginia. Growing up surrounded by the charm of the Blue Ridge Mountains, he developed a love for the outdoors and an appreciation for the area’s rich culture. Whether hiking local trails, enjoying one of the many nearby restaurants, or spending time with family, Danny values the sense of community that makes this region special.

He proudly serves Charlottesville, Ruckersville, Waynesboro, Staunton, Earlysville, Crozet, Troy, and surrounding areas, offering clients both local knowledge and a personalized approach.


Joy Marcum - REALTOR®

Justine Beckham - REALTOR®

Originally from Lithuania, I found myself at home in Charlottesville, where I was captivated by small-town charm, vibrant community, and picturesque surroundings. My introduction to the world of real estate began with my involvement in the vacation rental property management industry on Hatteras Island in the Outer Banks. I later worked as a real estate legal assistant at a law firm, where my connection with the industry grew stronger. Motivated by my commitment to excellence and fueled by my passion for helping others, I decided to dive into world of real estate sales. I am thrilled to offer my guidance and support throughout the exciting journey of homebuying or selling!


Karen Payton - REALTOR®
Licensing: 0225257893

Karen grew up on a farm in Central Virginia, where she developed a deep appreciation for the region’s countryside and natural beauty. With a bachelor’s degree in Horticulture and a minor in Agribusiness Management from West Virginia University, she spent many years running a successful landscape management business, working closely with homeowners to create and maintain beautiful outdoor spaces.

Now a dedicated real estate professional with The Hogan Group, Karen brings her client-first mindset and local expertise to every transaction. Whether you’re buying or selling, she is committed to making the process smooth and rewarding.

She doesn’t just help clients find houses — she helps them find their home. Sellers appreciate her collaborative spirit and her ability to present homes in their best light, while buyers value her attentiveness and insight. With a strong work ethic, warm approachability, and a passion for helping others plant roots where their hearts lead, Karen is a trusted partner through every step of your real estate journey.

Outside of real estate, Karen enjoys landscape design, hiking, gardening, and traveling around the scenic Piedmont with her husband, children and labradoodle.

Ready to make your next move? Connect with Karen today — and discover the difference of working with someone who truly cares.


Kaylie Henry - REALTOR®
kaylie.hogangrp.com

Luke Henry - REALTOR®
Licensing: 0225276676
luke.hogangrp.com

Lynsie McKeown - REALTOR®
Licensing: 0225271783
lynsie.hogangrp.com

A native of central Virginia, Lynsie McKeown brings a thoughtful and client-centered approach to real estate. With nearly two decades of experience as a yoga and meditation educator, empowerment coach, and speaker, she has helped people gain clarity on their needs, desires, and goals—skills that translate seamlessly into guiding clients through buying and selling a home.

Lynsie believes that finding the right home isn’t just about square footage or location; it’s about discovering a space that genuinely supports your lifestyle and aspirations. She asks the right questions, listens deeply, and helps her clients clarify what will bring them comfort, joy, and a sense of belonging. Her calm and supportive presence makes what can often feel like an overwhelming process seamless and empowering.

Whether purchasing a first home, making an investment, or transitioning to something new, Lynsie is dedicated to ensuring her clients feel informed, supported, and confident every step of the way.

When she’s not helping clients, Lynsie finds joy in teaching and practicing yoga, paddleboarding, leading women’s circles, laughing with friends, and wandering through the woods.


Matthew Cathcart - Associate Broker
matthewc.hogangrp.com

Matthew is your dedicated Charlottesville real estate expert, blending local insight with a passion for exceptional service. With over a decade in the area, Matthew offers in-depth knowledge of Charlottesville's neighborhoods and market trends. Whether you're buying, selling, or investing, Matthew ensures a transparent and informed experience, backed by strong negotiation skills and a commitment to client satisfaction.

Beyond real estate, Matthew enjoys spending time with his wife and children, coaching track and field and exploring Charlottesville's culinary delights. Contact Matthew today to achieve your real estate goals with a trusted local partner.


Mcanalle Neal - REALTOR® & THG Elite Agent
Licensing: 0225254693

Mcanalle Neal is a consistently top producing Realtor with The Hogan Group. She was born and raised in Charlottesville, Virginia. After spending more than a quarter of her life in the Caribbean, where she moved after majoring in English at UVa, she moved back to Central Virginia to raise her family. She has a five year old daughter and a seven year old son who keep her VERY busy, with swimming, soccer and taekwondo! When she isn't with clients scouting properties, she's enjoying time with her kids and partner- or at the Hot Yoga studio in downtown Charlottesville. She loves people in general and especially enjoys first time home buyers, and will go to any length to represent her client's best interests.


Ricky Applegate - REALTOR®
ricky.hogangrp.com

Here to help you find the perfect home!


Teresa Cason - REALTOR®
teresa.hogangrp.com